STRAT_SCRAPS

Open-source strategy brief development tool.

Strategy inspiration card deck. Shuffle for a prompt.

200+ newsletter issues, searchable by theme. Currently only original writing, scrap search to come.

Search and synthesize across 200+ issues of strategic thinking. Subscriber access only.

The original scrapbook as a searchable and organized site.

Weekly strategy newsletter. 200+ issues and counting.

Long-term brand building in a short-termist industry.

What people mean when they say "culture" in strategy.

What creative directors actually think about strategists.

What happens between a brief and an idea.

The best of the newsletter, distilled.

A collection of strategic thinking and reference material.

Visual scrapbook of strategic thinking.

A working guide to what strategy is, what you need to know, and how to write briefs.