STRAT_SCRAPS

Things I've made, written, and collected.
alex@stratscraps.com

Tools

WRKFLW tool →
Open-source strategy brief development tool.
AD CREATION TOOLBOX tool →
36 tools for making ads, as an interactive mind map.
SCRAP.CARDS tool →
Strategy inspiration generator. Shuffle the deck, take the prompt.
STRAT_SCRAPS LIBRARY tool →
200+ newsletter issues, searchable by theme. Currently only original writing, scrap search to come.
STRAT_SCRAPS RESEARCH tool →
Search and synthesize across 200+ issues of strategic thinking. Subscriber access only.
SCRAPBOOK tool →
The original scrapbook as a searchable and organized site.

Surveys

Feedback on Freelancers open
What clients and collaborators actually think of the freelancers they hire.
Take the survey → Latest results →
Creatives on Strategists open
What creatives honestly think about the strategists they work with.
Take the survey → Latest results →
Fun @ Work open
Absurd ideas that died, the best days on the job, and the last time anyone laughed.
Take the survey → Latest results →

Writing

STRAT_SCRAPS Newsletter substack →
Weekly strategy newsletter. 200+ issues and counting.

Guest Appearances

Creative Brief Workshops, Ep. 198 podcast →
On the tension between strategy and creative, with Howard Ibach. Walking through what the Creatives on Strategists survey actually says.
Sweathead podcast →
The Strategy and Planning Scrapbook. Where it came from and why it's still useful.
Niche ID with Laura Markwardt podcast →
Niche Strategy Special: winning pitches, digital gardens, drawing monsters.
ZINE by Matt Klein, 3_TRENDS Vol. 12 interview →
Guest trends read: assisted socializing, memory management, and professional amateurs.

Sites

STRATSCRAPS practice →
The consulting practice. Public works and private works.
COLLAGE ART art →
Cut-and-paste work made away from the desk.
RESUME cv →
15 years, seven jobs, one page. PDF at the top.
A REFERENCE FROM CLAUDE letter →
What my AI has to say about working with me. Written by it, not me.

Documents & Presentations

Building Brands in a Short Term World pdf →
Long-term brand building in a short-termist industry.
Use Culture in a Sentence pdf →
What people mean when they say "culture" in strategy.
Creatives on Strategists pdf →
What creative directors actually think about strategists.
Life After the Brief presentation →
What happens between a brief and an idea.
77 Bits from the Last 100 Emails pdf →
The best of the newsletter, distilled.
Original Strategy Scrapbook pdf →
A collection of strategic thinking and reference material.
Scrapbook Expanded pdf →
Visual scrapbook of strategic thinking.
So You Wanna Do Some Strategy? guide →
A working guide to what strategy is, what you need to know, and how to write briefs.